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Communication Approach

Blue Keyboard

"Our business challenge was simple: we needed to get recognition of our company name within our target market in Europe. Thanks to the media coverage that Clear Communication has achieved, we've seen a very positive uplift in enquiries and calls into our business."

Mark Stone, CEO, Maple Lake


Press releases are most often the tried and tested way of getting news across to journalists, although the quality of writing and content dictates how much eventually gets into print. Many software companies don't succeed as well as they could in PR because of the need to adapt to the target audience and avoid using jargon. Clear Communication is often credited with the ability to turn around press releases quickly and efficiently, in addition to case studies, opinion articles,  white papers, newsletters and corporate brochures. Some clients get this as part of a monthly service, also ensuring regular news coverage. Others simply request additional writing help as and when required. Translation and editing is another area where we've excelled, particularly in helping French companies (and even American ones!) adapt to a UK or European audience.

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